Privacy Policy

1Information We Collect

Information You Provide Directly

When you contact us, request a quote, schedule a consultation, or submit a form on our website, we may collect:

• Your name and contact information (email address, phone number, mailing address)
• The address of the property requiring service
• Details about the services you are requesting (type of items, estimated volume, timeline)
• Any messages, questions, or notes you include when contacting us
• Payment information processed through our secure third-party payment providers

Information Collected Automatically

When you visit our website, we automatically collect certain technical information through cookies and similar technologies, including:

• Your IP address and approximate geographic location
• Browser type, version, and device type
• Pages visited, time spent on each page, and referring URLs
• Search terms used to find our website
• Date and time of your visit

Information from Third Parties

We may receive information about you from third-party services we use to operate our business, including our scheduling platform (Calendly), email marketing tools (MailChimp), and analytics services (Google Analytics). This information helps us provide and improve our services.

2How We Use Your Information

We use the information we collect for the following purposes:

• To provide and schedule services — responding to inquiries, scheduling appointments, and delivering junk removal, estate cleanout, and related services
• To communicate with you — sending service confirmations, follow-up messages, appointment reminders, and responding to your questions
• To send marketing communications — with your consent, sending newsletters, tips, and promotional offers via email (you may unsubscribe at any time)
• To improve our website and services — analyzing how visitors use our site to make it more useful, faster, and easier to navigate
• To process payments — securely processing payment for services rendered through our authorized payment processors
• To comply with legal obligations — maintaining records as required by applicable law and responding to lawful requests from authorities
• To protect our business and users — detecting and preventing fraud, unauthorized access, and other security threats

3Cookies & Tracking Technologies

Our website uses cookies — small text files placed on your device — and similar tracking technologies to enhance your experience and help us understand how visitors use our site.

Types of Cookies We Use

• Essential Cookies — Necessary for the website to function properly. These cannot be disabled.
• Analytics Cookies — Used by Google Analytics to collect anonymous data about how visitors interact with our website. This data is aggregated and does not identify individual visitors.
• Marketing Cookies — Used to deliver relevant advertising and track the effectiveness of our marketing campaigns on platforms such as Facebook and Google.
• Preference Cookies — Remember your settings and preferences to personalize your experience on return visits.

4How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following limited circumstances:

• Service Providers — Trusted third-party vendors who help us operate our business (scheduling, email marketing, payment processing, website hosting, analytics). These providers may only use it to perform services on our behalf.
• Legal Requirements — If required by law, court order, or other legal process, or if we believe disclosure is necessary to protect the rights, property, or safety of ET101, our customers, or the public.
• Business Transfers — In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change.
• With Your Consent — We may share your information for any other purpose with your explicit consent.

Third-Party Service Providers We Use

• Calendly — Online appointment scheduling (Calendly Privacy Policy)
• Mailchimp (Intuit) — Email marketing and communications (Mailchimp Privacy Policy)
• Google Analytics — Website analytics (Google Privacy Policy)
• WordPress / Automattic — Website hosting and content management (Automattic Privacy Policy)

5Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Specifically:

• Customer and service records are retained for a minimum of 3 years following completion of services for business and tax record purposes
• Email marketing records are retained until you unsubscribe or request deletion
• Website analytics data is retained in aggregated, anonymized form indefinitely
• Communications (emails, inquiry forms) are retained for 2 years unless you request earlier deletion

When your information is no longer needed, we will securely delete or anonymize it.

6Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access — Request a copy of the personal information we hold about you
• Right to Correction — Request correction of inaccurate or incomplete information
• Right to Deletion — Request deletion of your personal information, subject to certain legal exceptions
• Right to Opt-Out — Opt out of marketing emails at any time by clicking “Unsubscribe” in any email we send, or by contacting us directly
• Right to Data Portability — Request a portable copy of your data in a commonly used format
• Right to Object — Object to certain types of processing, including direct marketing

To exercise any of these rights, please contact us at Victor@EasyTransitions101.com. We will respond to your request within 30 days.

7Children’s Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at Victor@EasyTransitions101.com and we will promptly delete that information.

8Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, alteration, or destruction. These measures include:

• Secure HTTPS encryption on all pages of our website
• Password-protected access to internal systems and databases
• Use of reputable, security-certified third-party service providers
• Regular review of our data collection and storage practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

9Third-Party Links

Our website may contain links to third-party websites, including social media platforms (Facebook, Instagram, YouTube), Google Business Profile, and partner websites. These third-party sites have their own privacy policies, which we encourage you to review. We are not responsible for the privacy practices, content, or security of any third-party websites.

10Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the “Last Updated” date at the top of this page
• Post a notice on our website homepage or blog when significant changes are made
• Send an email notification to subscribers on our mailing list for major updates

Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

11Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please reach out:

We will respond to privacy-related inquiries within 30 business days of receipt.